Monday, December 29, 2008

Bug Head's New Look?


Photographer Frank Chillemi, a Bug Head customer based in Merrick, New York, sent us this awesome advertisement demo to drive home our "Tuiliks for our times" slogan. "You seem to have a good supply of photos with rugged, bearded men," writes Chillemi about the Bug Head website. "I wanted to go in a different direction." Chillemi succeeded by featuring a paddle-ready young woman wearing a Bug Head heavyweight tuilik in Forest Green. Her determined expression is both subdued and inquisitive. "Erika is from North Carolina," explains the photographer. "She is a crewmember on the tall ship 'J. & E. Riggin' based in Rockland, Maine. I teach a one week photo course aboard that ship every year. Erika has been around rafts, canoes and kayaks -- mostly whitewater -- since she was a kid. She is a natural model." Now where to place the ad . . . .

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